Cardo Systems expand in India with new distributor, Big Bad Bikes

Global market leader in communication systems for motorcycle riders, Cardo Systems, will be distributed by Big Bad Bikes in India, making Cardo’s extensive line-up of products readily available on the Indian sub-continent.

The appointment of a new distributor is another step for Cardo Systems to cement its foothold in the fast-growing Asia Pacific region and continue to offer motorcyclists the opportunity to ride with its devices. 

Big Bad Bikes was founded in 2014 and already distribute and retail a number of premium motorcycling brands from touring accessories to riding apparel, covering riders needs no matter what they ride, making them a strategic fit for communication specialists Cardo Systems.

Jonathan Yanai, VP Global Sales, comments: “We are happy to welcome Big Bad Bikes to our global distribution network. They have fantastic experience distributing premium brands and extensive knowledge of the local market. I look forward to working with them and developing a successful partnership.” 

Founder of Big Bad Bikes, Sean Alexander said: “We’re very happy to be representing Cardo Systems in India. We’ve followed Cardo growing from strength to strength across the globe, and we’re excited to be bringing the best communication devices in the world to the Indian market!” 

For more information on Cardo Systems, visit the website – – or to find out more about Big Bad Bikes, visit

As well as expanding its presence in India, Cardo Systems will now be distributed in Cambodia and Bangladesh through two partners – responsible for Bangladesh is T.M CORPORATION [] and Sabby Nash Photo Shop in Cambodia. 

About Cardo Systems

Cardo specializes in the design, development, manufacturing and sale of state-of-the-art wireless communication and entertainment systems for motorcycle riders. Since inception in 2004, Cardo has pioneered the vast majority of innovations for Bluetooth motorcycle communication systems and in 2015, it has also introduced the world’s first mesh powered communication protocol into the motorcycle market. The company’s products, now available in over 100 countries, are the world’s leading communication devices for the motorcycle industry. 

About Big Bad Bikes

Big Bad Bikes is a distributor in India, dealing in premium aftermarket motorcycle accessories from across the world. Big Bad Bikes was started in 2014, with the aim of fulfilling the needs of the growing premium motorcycle market in India. For more information, please visit