Cardo Systems announce new team member appointments in EMEA Sales Organisation restructure

Cardo Systems, the global market leader in communication systems for motorcycle riders, announced a comprehensive EMEA organisation restructure which includes the appointment of Francesco Cognetti and Christoph Strucken. In addition, Daan Henderickx who has over 25 years of valuable industry experience in senior telecommunication roles has been appointed to spearhead and lead the EMEA region.

“The restructure is imperative to the continuous growth of the Cardo brand and sales infrastructure in EMEA. I am confident in Daan’s leadership, impressive career background and his drive to lead the team to achieve successful results” said Jonathan Yanai (VP Global Sales). “The new appointments to the already strong EMEA team of Marco Schinkel (Sales Manager North, West and East Europe) and Maria Eugenia Peréz (Sales Manager South Europe and Middle East) will provide quality support and service for our distributors and customers.” added Jonathan Yanai.

Daan Henderickx (Director of Sales, EMEA) started his career within the telecommunication industry, with a significant career highlight of being instrumental in TomTom’s growth and global success. Having held various sales and marketing positions at the consumer technology brand, Daan said “I’m super delighted to step into a new adventure at Cardo and to contribute to their ambitious project. I am an ambitious coach who loves teamwork and creativity and always goes the extra mile in every situation. Defining successful strategies and overachieving goals is what motivates me every day.” 

Francesco Cognetti (Country Manager for Italy and the Balkans) will be responsible for driving successful results in his regions and joins the Cardo team bringing strong experience from various positions in the motorcycle industry such as GIVI and Hevik. “I’m super excited to join the brand that invented a new way of communicating while riding and is the absolute leader in developing new technologies and solutions. I was looking for a new adventure in the motorcycle industry and I believe I have found the perfect one in one of the fastest growing markets. I will put all my efforts and expertise to maximise the results in the regions I will manage.” added Francesco Cognetti.

Christoph Strucken (Country Manager for the DACH region) brings extensive experience from the IT and consumer electronics industry having held a variety of sales positions at Apple and Logitech. His most recent role involved successfully positioning TomTom as the market leader for motorcycle navigation in the DACH region. “I am excited and thrilled to have the opportunity to bring my experience and expertise to such a dynamic industry leader as Cardo Systems. As an avid motorcyclist and outdoor enthusiast, I have the unique opportunity at Cardo Systems to combine my personal passions with my professional experiences and knowledge.” added Christoph Strucken.

For more information about Cardo Systems, visit CardoSystems.com or join the conversation on Facebook, Twitter and Instagram and see all the latest videos on YouTube.

About Cardo

Cardo Systems specialises in the design, development, manufacturing and sale of state-of-the-art wireless communication and entertainment systems for motorcycle riders. Since inception in 2004, Cardo has pioneered the vast majority of innovations for Bluetooth motorcycle communication systems. The company’s products, now available in over 100 countries, are the world’s leading communication devices for the motorcycle industry.

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Cardo Systems anuncia el nombramiento de nuevos miembros del equipo en la reestructuración de la organización de ventas de EMEA.  
Cardo Systems gibt die Ernennung neuer Teammitglieder im Rahmen der Umstrukturierung der EMEA-Vertriebsorganisation bekannt.