Cardo Systems announce expansion of Asia Pacific team

Global market leader in communication systems for motorcycle riders, Cardo Systems, has announced an expansion of the sales team in Asia Pacific to manage the positive growth of Cardo in the region. 

The organisation changes include the appointment of Vincent Peña as Sales Director of APAC, who has extensive experience in market development for several brands and positioning them positively in Asia. 

Jonathan Yanai, VP Global Sales of Cardo Systems, said: “The new appointment of Vincent adds to the already strong APAC team. I am confident in Vincent’s skills and expertise of connecting with customers and exploring new out-of-the-box ways to develop business channels and customer relationships. There is a great demand for Cardo and we know that Vincent will leverage his experience to expand the Cardo retail and online landscape in the region.”

Vincent Peña (Sales Director of APAC) is based in Thailand and will be responsible for the leadership of growing business and management of the APAC team. Peña’s previous roles have included International Business Development for two Hong Kong listed companies, Regional Managing Director for Jabra-GN Netcom and VP International Business Development at Coyote System. For the last six years, based in Asia (Thailand), Peña has been in charge of several Brand licensees (Jacob Jensen Design & Motorola) in the APAC/Middle Eastern region.

Peña comments: “I am very happy to join the Cardo Systems team at such an exciting time for the business in APAC. I’m looking forward to working towards more riders understanding the joy of communication and building the already strong Cardo community. I look forward to working with the team and meeting our sales associates over the next few months.”

The APAC team will be attending EICMA, Italy, to meet any partners who may want to organise a meeting. 

For more information about Cardo Systems, visit www.cardosystems.com. 

About Cardo Systems

Cardo Systems specializes in the design, development, manufacturing and sale of state-of-the-art wireless communication and entertainment systems for the widest possible range of on-road and off-road powersports applications. Originally focused on mobile, wireless communications solutions for motorcyclists since its inception in 2003, Cardo pioneered the vast majority of innovations for Bluetooth communication systems, and in 2015, introduced the world’s first mesh-powered communication protocol into the motorcycle market. The company’s products, now available in over 100 countries, are the world’s leading communication devices for the motorcycle industry, with an ever-expanding focus on elevating the riding experience across all powersports categories through superior wireless communications technologies.