Cardo expands distribution partnership with B2Bike to Czech and Slovak markets

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Cardo rozšiřuje distribuční partnerství se společností B2Bike na český a slovenský trh  

Effective from 1 July 2025, B2Bike will take over exclusive distribution for Cardo’s products in the Czech Republic and Slovakia. 

B2Bike, Cardo’s trusted distributor for Poland since 2020, is one of the fastest-growing distributors of motorcycle accessories and electronics in Central and Eastern Europe. Established in 2010 in Warsaw by motorcycle enthusiasts, B2Bike offers a full range of support to its retailers and partners from business development to after-sales support. 

Until now, the Czech and Slovak territories have been serviced by A Spirit, who concluded their official distribution role at the end of June 2025. A Spirit will continue to operate as a dealer for Cardo products in collaboration with B2Bike. This cooperative structure ensures continuity and the best service for retailers and end-users across the region.

Daan Henderickx, EMEA Director at Cardo Systems, comments: “We look forward to working with B2Bike closely across two further markets in Central and Eastern Europe. We’ve been working with them since 2020 and have been impressed by their drive, enthusiasm and commitment to customer service. We’d like to thank the team at A Spirit for their hard work and will continue to work with them.” 

Marcin Dworczyński, Founder of B2Bike, adds: “We are genuinely excited about this new chapter for the Cardo brand in the Czech and Slovak markets. Our proven experience with Cardo and other leading electronic accessories gives us a strong foundation for dynamic growth. Our goal is not only to boost sales and market share but to help our partners be profitable and ensure customers have a wide choice.”

For more information on B2Bike, visit https://b2bike.eu/. 

To see the complete line-up from Cardo, visit the website – www.cardosystem.com 

About Cardo 

Cardo Systems is a provider of cutting-edge devices and application services for powersports and outdoor enthusiasts. In 2025, Cardo is proudly marking a decade since launching mesh connectivity into the communications industry with its innovative ‘Dynamic Mesh Communication’. After pioneering the world’s first Bluetooth-based wireless intercom headset in 2004, Cardo has been responsible for many of the industry’s innovations, revolutionizing communication, pushing technological boundaries and enhancing user safety. Now sold in over 100 countries, Cardo is proud to be the world’s leading communication device for groups in motion.

About B2Bike 

B2Bike is the fastest-growing distributor of premium motorcycle accessories and electronics in Central and Eastern Europe. Headquartered in Józefów, Poland, we operate across the entire CEE region.

We specialize in motorcycle electronics, which make up over 60% of our business, and proudly represent global brands such as Cardo, Quad Lock, Garmin, TomTom, Mio, Kriega, Knox, Sidi, Spidi, Muc-Off and more. Our 360° service model covers everything from import and logistics to retail activation and after-sales support.

At B2Bike, we don’t just distribute products — we build brands, create demand, and drive sustainable growth across the region.